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thunder

Specialising in complex and emerging models.

thunder
Specialising
in complex
and emerging
models.

Whether you’re about
to launch or need
a rebrand, whether
you’re entering
new markets or
getting set for
serious growth,
let’s get your
copy, website
and strategy
sorted.

Strategy

Jay Chubb

Led at CSO / advisory level.

Business
Design

Get your business tightened up — or even pivoted — before going to market with new brand or website copy.

Go-to-Market
Strategy

Get the full X-ray of your goals — to find the shifts that should organise all your downstream work.

Brand
Architecture

Get your interpenetrating brands sorted — when to combine, when to connect, when to separate across territories and audiences.

Product
Architecture

Get your product mix aligned and integrated with your sales funnel, technology, customer experience, pricing, and website.

Content
Strategy

Get every audience reached in every channel they need — to build the brand perception for complex B2B sales.

Strategy

Jay Chubb

Led at CSO / advisory level.

Business Design

Get your business tightened up — or even pivoted — before going to market with new brand or website copy.

Go-to-Market Strategy

Get the full X-ray of your goals — to find the shifts that should organise all your downstream work.

Brand Architecture

Get your interpenetrating brands sorted — when to combine, when to connect, when to separate across territories and audiences.

Product Architecture

Get your product mix aligned and integrated with your sales funnel, technology, customer experience, pricing, and website.

Content Strategy

Get every audience reached in every channel they need — to build the brand perception for complex B2B sales.

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Creative

Jay Chubb

Led at CCO / Creative Director level.

Creative
Leadership

Get leadership across stakeholders and disciplines — to bring strategy through to delivered creative.

Brand
Naming

Market and brand position start with the right name, so we find that one, perfect name you can build a future on.

Verbal
Branding

Get your brand voice unified across the funnel — so concepts and value proposition work everywhere they should.

Campaign
Concepts

Get the strategic concepts that anchor every campaign — ideas big enough for pitch decks and LinkedIn ads.

Creative
Collateral

Get your full funnel copy — EDMs, newsletters, video scripts, landing pages, white papers, playbooks, pitch decks.

Creative

Jay Chubb

Led at CCO / Creative Director level.

Creative Leadership

Get leadership across stakeholders and disciplines — to bring strategy through to delivered creative.

Brand Naming

Market and brand position start with the right name, so we find that one, perfect name you can build a future on.

Verbal Branding

Get your brand voice unified across the funnel — so concepts and value proposition work everywhere they should.

Campaign Concepts

Get the strategic concepts that anchor every campaign — ideas big enough for pitch decks and LinkedIn ads.

Creative Collateral

Get your full funnel copy — EDMs, newsletters, video scripts, landing pages, white papers, playbooks, pitch decks.

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Marketing

Jay Chubb

Led at CMO level.

Fractional
CMO

Get senior marketing leadership without the full-time hire — strategy, oversight and coherence at CMO level.

Website Funnel
Integration

Get your website wired as a conversion engine — mapped into your CRM, automation and sales pipeline.

UX, IA &
Wireframing

Get the structure and user flow of your website planned before anyone designs or writes a thing.

Demand
Generation

Get qualified audiences moving through your funnel — across content, paid, partnerships and the thought leadership that earns trust.

Tech &
Automation

Get advisory across your sales, marketing and website stack — connect the systems, measure what matters, nurture through automation.

Marketing

Jay Chubb

Led at CMO level.

Fractional CMO

Get senior marketing leadership without the full-time hire — strategy, oversight and coherence at CMO level.

Website Funnel Integration

Get your website wired as a conversion engine — mapped into your CRM, automation and sales pipeline.

UX, IA & Wireframing

Get the structure and user flow of your website planned before anyone designs or writes a thing.

Demand Generation

Get qualified audiences moving through your funnel — across content, paid, partnerships and the thought leadership that earns trust.

Tech & Automation

Get advisory across your sales, marketing and website stack — connect the systems, measure what matters, nurture through automation.

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thunder

Working for
high-growth businesses.

SaaS

Understanding your SaaS customers is foundational. Hitting their value proposition with clear, compelling messaging and intuitive user journeys is crucial.

My work for SaaS clients brings a human voice and tone to the feature-soaked competitive landscape that’s an absolute game-changer.

Fintech

Unless you’re a first mover, success in a saturated challenger market takes winning trust beyond the early adopters, from the middle of the market.

My Fintech work frames clients with disruptive new value propositions in familiar, trust-inspiring language - making innovation feel safe for mainstream customers.

B2B

Great businesses know exactly how to close a sale - with USP, personality, and straight talk. But carrying that into the digital world is a challenge.

My B2B work takes the best of B2C — immediacy, urgency, engagement and impact - and builds it out into the sales funnel that sets you up for growth.

Scale-ups

Scaling up business means scaling up marketing, and by definition doing more and better than business-as-usual.

My work for scale-ups distils the gold messaging from amidst the emerging business model pivots - nailing down broad market around the character that go you past start-up.

Social Enterprise

Purpose has to mean more than lipstick on a (capitalist!) pig - but it’s all too easy to lose competitive commercial edge amongst the ethics.

My social enterprise work elevates and integrates underlying social change messaging with exciting, enlightened self-interest and commercial value.

Professional Services

Growing professional services businesses means amplifying the trust you’ve built through years of reputation-building work.

My professional services work steps around the knee-jerk, ‘spray and pray’ of the standard digital agency playbook to build around your real, referral-based sales funnel.

Specialising in complex and emerging models.

Specialising in complex
and emerging models.

SaaS

Understanding your SaaS customers is foundational. Hitting their value proposition with clear, compelling messaging and intuitive user journeys is crucial.

My work for SaaS clients brings a human voice and tone to the feature-soaked competitive landscape that’s an absolute game-changer.

Fintech

Unless you’re a first mover, success in a saturated challenger market takes winning trust beyond the early adopters, from the middle of the market.

My Fintech work frames clients with disruptive new value propositions in familiar, trust-inspiring language - making innovation feel safe for mainstream customers.

B2B

Great businesses know exactly how to close a sale - with USP, personality, and straight talk. But carrying that into the digital world is a challenge.

My B2B work takes the best of B2C — immediacy, urgency, engagement and impact - and builds it out into the sales funnel that sets you up for growth.

Scale-ups

Scaling up business means scaling up marketing, and by definition doing more and better than business-as-usual.

My work for scale-ups distils the gold messaging from amidst the emerging business model pivots - nailing down broad market around the character that go you past start-up.

Social
Enterprise

Purpose has to mean more than lipstick on a (capitalist!) pig - but it’s all too easy to lose competitive commercial edge amongst the ethics.

My social enterprise work elevates and integrates underlying social change messaging with exciting, enlightened self-interest and commercial value.

Prof.
Services

Growing professional services businesses means amplifying the trust you’ve built through years of reputation-building work.

My professional services work steps around the knee-jerk, ‘spray and pray’ of the standard digital agency playbook to build around your real, referral-based sales funnel.

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