Find Voice
Your voice does more than get attention — it draws in the right audience and sets them up for smooth selling.
- Verbal Branding
- Tone of Voice
- Brand Story
- Straplines
Get the master mind without the marketing middlemen.
Senior strategy and brand creative, straight from the source, delivered 5x faster and 5x cheaper than old agency models.
ScrollEverything has changed.
And everything you need to change your business is Right. Fucking. Here.
I’ve always been able to reposition brands and businesses. But agencies (large and small) have always added 5x markup and 5x timeline blowouts.
They’ve been more hindrance than help. Self-serving salespeople, dizzy designers, remote developers, and the agency-owning a$$#oles.
I’d design processes to weed out waste, but agencies would f$%k them up. Clients have always been my real collaborators. More colleagues than cash cows.
But then BOOM. AI has caught agency owners napping. They’re scrambling to explain their misfires and delays as the marketing industry tanks. And suddenly, I can do whole damn projects without interference, with an army of AI that has no ego, no mortgage, no admin team.
You get me. Busy and brilliant from brief, to brand, to business implementation.
I have my work cut out for you.
36
go-to-markets
57
brand stories
122
pitch decks
643
campaigns
86
websites
178
clients
25
years
0
fails
My clients say:
Jay’s considered, curious, and incredibly creative.
Incredible process — I get goosebumps talking about it!
Perfect, exactly what we needed, with absolute clarity each step.
Brilliant copy, powerful process that ricochets through the business.
Short, punchy, powerful. We lifted our marketing 10x with Jay’s work.
Jay’s efficient, high-class, and very effective.
Superior copy with strategic brand and product architecture.
Highly creative, detailed and reliable. One hell of a writer.
Jay created our brand voice and tone with borderline genius ideas.
Jay is smooth, clear, moves fast and makes collaboration fun.
Amazing, talented, seamless guidance and quality work.
Jay challenged our old ideas to truly differentiate us.
Let’s build your brand and business.
I engage your leaders and stakeholders, get business and brand strategy aligned, and bring out what they know. Then I lead strategy through to creative, websites and campaigns that nail your market position and drive growth.
I work with B2B SaaS, tech and mission-led organisations at CMO level, specialising in complexity and emerging models. I bring coherence across disparate elements of strategy, sales and tech — for marketing that leads change instead of chasing it.
You work with me directly — no account managers, no handovers, no markup. I’m based in Sydney, Australia, and I work with clients all over the world.
Get in touchI can lead your strategy, brand and marketing, so you can:
Enter Markets
You get one chance to make an impact in a new vertical or territory, so we make sure you hit new ground running.
- Go-to-Market Strategy
- Positioning
- Landing Pages
- Launch Campaigns
Grow Audience
Stepping beyond your word-of-mouth networks means finding the words that connect your brand with bigger audiences.
- Campaigns
- Content Strategy
- Newsletters
- Social
Build Trust
Speaking like a real brand means starting high-trust relationships from the moment your audience reads your offer.
- Website Copy
- Case Studies
- Brand Story
- Thought Leadership
Win Customers
Aligning brand and product architecture with market needs and great messaging converts more leads.
- Sales Funnel
- Pitch Decks
- Landing Pages
- Product Architecture
Inspire Change
Markets shift, the future beckons, and winning brands move first. Get the strategic foresight to lead change instead of reacting.
- Creative Strategy
- Naming
- Rebrands
- Brand Architecture
I can lead your:
Strategy
Position, audiences and direction sorted — then scale the shifts that matter most.
Brand
Strategy through to delivered creative — brand systems, conceptual copy and powerful campaigns.
Marketing
Brand connected to sales, automation and audiences — to make marketing work harder.
So you can:
Find Voice
Your voice does more than get attention — it draws in the right audience and sets them up for smooth selling.
Enter Markets
You get one chance to make an impact in a new vertical or territory, so we make sure you hit new ground running.
Grow Audience
Stepping beyond your word-of-mouth networks means finding the words that connect your brand with bigger audiences.
Build Trust
Speaking like a real brand means starting high-trust relationships from the moment your audience reads your offer.
Win Customers
Aligning brand and product architecture with market needs and great messaging converts more leads.
Inspire Change
Markets shift, the future beckons, and winning brands move first. Get the strategic foresight to lead change instead of reacting.